In a surprise move ahead of China's annual 618 shopping spree, Apple has announced price cuts for its products, with some models seeing reductions of up to 2,300 yuan (US$319).
With sales starting from Monday, they include phones, smartwatches, tablets, laptops, headphones, and accessories, according to Apple's official store on Alibaba's e-commerce site TMall.
The iPhone, Apple's flagship product, will have the most significant discounts, maybe "the biggest one in the history of Apple China," market observers said on media and social media, adding that it was the best time to buy.
The sales will last until next Tuesday, according to the Apple TMall store's webpage.
