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FEATURE STORY: A Summary of the Local Way of e-Commerce
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A Summary of the Local Way of e-Commerce

By Rose Salas

BT 201709 FEATURE STORY 07
      在中国目前的创业大潮中,大家听到最多的词大概就是电子商务。创业者常常“O2O”“B2C”的不离口,电子商务
如何发展也是大家极度关心的话题。年轻人饿了想吃点东西,第一想到的大概是“百度外卖”这样的 APP。如果想买什么生活用品,大家一致想到的大概是京东、淘宝。如果要买化妆品,那就去聚美,要买电器,那就上苏宁。如今无论业主主体如何,都要与线上结合才能继续生存下去。随之发展的是蓬勃的物流行业。从最初的丢件、破件,到后来的“次晨达”、同城一天到货等“神速”一般的服务,物流行业也分享着电子商务带来的红利。

      除此外,人们的生活也发生了巨大的变化。当大家出门不再带手机,当买个煎饼果子也能用支付宝或微信“扫码支付”时,我们真切地感受到自己已经完全生活在电子商务的模式之中。后来,陆续出现了网上课堂、视频课程乃至在线提供与寻找各类服务的平台(如“在行”),你所需要的一切,电子商务都能满足你。

      互联网已经改变了我们的生活,电子商务作为其中的一个阶段,在人类的探索和完善下,必将更加强大。

BT 201709 FEATURE STORY 01 编辑The Millennial Age paved the way for the booming e-commerce businesses. From fashionable apparels to cosmetics, footwear, home and office needs, technology or electronic products, books, food and services, even the hottest hotel and travel deals - or name anything you want - in just a few clicks, everything can be bought online! The addiction to online shopping and numerous mobile apps made it possible for consumers to shift from brick-and-mortar shopping to convenient door-to-door delivery from online stores. Online banking made life easier for many. For top-tier cities like Beijing, Shanghai, Guangzhou and Shenzhen, majority of people take advantage of the expedience this e-commerce businesses offer.
 

Let’s take a glance on how e-commerce has changed the local way of life:

Consumers who go for online shopping in China now exceed those in the US. In fact, half of the online purchases globally were made by Chinese and this is expected to grow by 20% annually. Savvy social shoppers whose income levels and household locations vary make purchases from the biggest local e-commerce stores on a regular basis. Whether luxury or consumer goods, people are opting for this new trend of modern shopping.
 

hl featureWhy is online shopping becoming practical both for local buyers and sellers? Typically if one needs to buy something from the mall, it will take him a minimum of 2 hours to go for a speed shopping. If someone finds another interesting choice, it will take him an hour to compare and decide which one to get. Going to the physical store will require spending precious time and energy plus the hassle and inconvenience one could face, such as long queues, out of stock, or lesser discounts. On the other hand, online shopping only takes a few minutes and companies offer free delivery for some minimum purchase. The distribution channels are enabling same day or next day deliveries, thus enhancing the locals’ passion for shopping. Taobao, TMall, and JingDong are the biggest and leading B2C and C2C platforms in the market.
 

Even if Facebook has been restricted in China, the social platform app WeChat has reached more than 600 million users, making it the most widely used platform. It allows people to send messages, videos, like or comment on posts. It’s an all-day go-to app for people with different kinds of lifestyles. Aside from social engagements, one can also hail a cab, spilt bills, catch up on some reading and pay when purchasing goods online or while transferring money to other accounts.
 

BT 201709 FEATURE STORY 02
Speaking of payment options, channels have been made more suitable and hassle free! Alipay and TenPay provide a more secure online transaction like that of Paypal since it links the user’s profile to its own bank account. Unlike credit cards that are very popular in Western countries, locals are more accustomed to these payment channels. Just by using app from smartphones, taking care of bills has never been this good.
 

BT 201709 FEATURE STORY 03
Some of the widespread used online services since 2011 are video portals, blog sites and broadband films. This online addiction can earn subscriptions from different segments of audience. Aside from this, the growing demand of learning English gave birth to numerous ESL companies that outsourced services offshore. Students can conveniently learn English from the comfort of their homes just by using Skype or QQ. Materials for learning are made available through online portals and students can take classes on a one-to-one basis with different English instructors in as quick as 20 minutes.
 

BT 201709 FEATURE STORY 05
Indeed, the Internet has changed so many aspects of life. With all the innovations that our modern technology has brought, we couldn’t tell how far this e-commerce would go. At any rate, our need for personalized service and excellent customer satisfaction will keep us exploring for what online businesses could render.
 

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