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MARKETING: How to Become a Genius of Marketing
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How to Become a Genius of Marketing?

BT 201707 MARKETING 06
      如果你问营销天才是不是都具备同样的性格,可能这个问题的答案并不绝对。成为营销天才并没有固定路数,但是必要的营销技能和知识的确是非常必要的。

无数业界“大佬”们在分享成功经验时都会提到的一个要点是——“抓住用户的需求”。只有满足用户需求的产品才有市场。了解市场机会几乎不需要什么昂贵费力的市场调查技术,销售人员只需要简单地向自己的客户询问他们需要什么。客户通常很高兴公司和销售人员有兴趣了解他们的需求。在和客户沟通后,销售人员可能会发现目标市场的基本需求大体一致,这样一来,企业便能更好地提供多数客户需要的产品,从而取得成功。

      既然客户只对满足自己需求、给自己带来好处的产品有兴趣,那么将产品的优点介绍给客户就变得非常重要。以跑鞋为例,大多数跑鞋都会为消费者在跑步时带来舒适感,但如果在介绍时说得更加具体,如“这双鞋不仅带来舒适感,它还可以将胫骨前肌劳损的问题减轻50%”,这样一来消费者更加明确产品的优点所在,销售额也会大大提升。

       直接给消费者和目标客户发送电子邮件和优惠广告仍然是最有效的营销方式之一,这样做虽然不会立刻为品牌建立声誉,却可以为公司带来良好的利润。

      市场营销时常需要花费不菲的广告费用,但是这并不意味着所有推广都是值得的。通过免费的广告设计软件,可以节省很多广告支出,而针对性地发送推广也可以节省大量资金。这样一来不仅节省开支和精力,更能取得成功的营销效果。

      避开竞争对手的游击营销方式是讨巧而有效的营销手段之一。在竞争对手未触及的地区满足目标客户的需求,可以轻松地占领市场,取得营销成功。

      有些顾客可能不会在第一次接触产品时就下单购买,此时持续的跟进就非常重要。定期向客户发送电子邮件和明信片是一个有效的方法, 还可以打电话发短信将优惠信息发送给他们。跟进得越多,潜在客户可能会有更好的回应,即购买动机。

      最后,想要成为营销天才,后天不断的努力学习是非常重要的。不同的产品有着自身不同的特点,找到合适的方式方法,才能获得更大的成功。

BT 201707 MARKETING 03 2
There is no fixed formula for becoming a genius of marketing but various features which can lead to the achievement of this objective are quite simple. There are lots of tools like data analytics, structured and unstructured data, modern strategies, remarketing etc. present in today’s time which can yield good value for marketers.
 

But if someone really wants to become a genius of marketing then he needs to revisit the basic marketing theories and skills. The marketer should work hard to increase his marketing knowledge so that it becomes possible to tweak the obtained results.
 

Ask the clients their requirements

BT 201707 Marketing 01The easiest method for fulfilling any demand is by simply filling the gap which is present between customers and their requirements. There is no necessity of any expensive market research technique to know the prevailing opportunities available in the market. The marketer can simply ask his/her customers about what they require.
 

Customers will be glad to know that the company and marketer are interested in understanding their needs. They will easily share their expectations and that too free of cost. Sometimes it might become tricky as customers might mention one thing but in reality they want something totally different, but that might be a rare case.
 

After talking to customers, marketers may realize that the basic need of the target market is almost same. As a result, it becomes easy to fulfill it. There are many examples of companies and products available in the market that has listened to their customer requirements. They brought about the needed change due to which they became successful.
 

Inform customers what they are really getting

BT 201707 Marketing 02
A customer is only interested in any product until and unless he finds something that appears beneficial to him. Thus, it becomes important for marketers to showcase their product in such a way that it appeals to their customers not only in looks and price but also because of its main benefits.
 

Let’s take the example of running shoes. Most of the running shoes are comfy which aids runners in running easily. But it is not something that distinguishes a particular sports shoe from its peers. Think of something innovative that might attract its users instantly. When the benefits of that shoe are mentioned in an inventive manner it immediately appeals to customers. That particular shoe is described by saying that it provides comfort to runner’s feet and also decreases the problem of shin splints by around 50%.
 

Every runner is aware of this pain and if any shoe helps them to combat this problem then it is surely going to attract their attention which leads to enhanced sales.
 

Depend on marketing strategies that are tested by time

BT 201707 Marketing 03Every marketer wants to bring the next innovative idea that will make him and his product famous worldwide. There is nothing wrong about that. Though sometimes the simplest method to achieve the marketing objective is by using those marketing strategies which have been proved correct time again and again.
 

Direct emails or post along with a special offer for the well-targeted customers are still one of the best and most efficient marketing tools in the arsenal of marketers. It might not lead to instant fame but it can return good profits to the company.
 

Remove avoidable overhead expenses

The most important ability of a marketer is to get a good ROI. Sometimes marketers have to spend bucks in order to gain them, but it doesn’t mean that all the cash should be spent. The marketer should search for those methods through which money can be saved without compromising on the quality of the campaign.
 

By taking help of free advertisement designing tool, the money spent on professional advertising team can be saved. Sending emails to only those customers who fit into the demographics of the best customer, lots of money can be saved from getting wasted as a marketing investment. By cutting expenses without compromising on the quality of the campaign, a better and more successful marketing campaign can be achieved.
 

Try Guerrilla Marketing

BT 201707 MARKETING 05 2
One of the simplest methods is to defeat the competitor companies and brands by marketing the product in those geographical areas where their presence is less. By this method, the marketer can achieve their target audience and can cater to them by facing little or almost no competition.
 

Some of the guerrilla marketing techniques involve placing stickers and banners of the brand at unusual, eye-catching and sometimes humorous places. The other method is by distributing card flyers. Door hangers, car door stickers and magnets are some of the way through which a larger section of customers can be reached and that too in a cheap manner.
 

Consistent Follow – Up

BT 201707 Marketing 05
Consistent follow–up surely sells. Many marketers get tired and give up soon during the process of follow-up. Some marketers send mail for a single time and abandon it in case it does not give the desired results. The supremacy of constant follow-up can be leveraged for increasing the response rate of prospective customers.
 

One of the methods is by sending different kinds of emails and postcards to customers on a regular basis. Initially, a catalogue can be mailed few times which can be followed by postcard and then a flyer. The other method is by calling them or messaging them on their mobiles with lucrative and time-limited offers. The more the follow-up is done there are better chances that potential customers might respond.
 

Continue Gaining Knowledge

Nobody is born genius or aware of every single marketing tool and strategy. Sometimes a successful marketing strategy can be learned from books while sometimes it can be understood and developed with years of experience. There is nothing bad in gaining knowledge from other persons which might include competitors.
 

If any marketer wants to become a marketing genius then he should continue trying different marketing strategies and experiment them on a continuous basis to find the right working mixture. Sometimes one marketing strategy can lead to abundant success with one product but the same strategy might not work with another product. Just like every product is different, similarly, the method of its marketing might also be different.
 

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