10 Tips For A Startup To Recruit and Retain Great Talent
By Besty Taylor
初创公司招聘并且留住人才的10个技巧
招聘很艰难，而对初创公司而言，更加困难。招聘合适的候选人对任何企业都至关重要，但创业公司尤其不能在这方面犯任何错误。作为一家年轻的公司，现金流量有限且信誉尚未建立，错误的招聘可能会让您失去几个月的利益。此外，缺乏认可和资源可能使创业公司难以吸引最优秀和最聪明的人。
因此，您需要非常小心您的招聘决策，并尽力聘请最优秀的人才。以下是一些重要的细节，你可以发现10个创业公司招聘和留住优秀人才的技巧。
1. 以积极的使命和愿景建立您的公司
在最初阶段，您将没有足够的财务资源来为您的员工提供高薪。因此，为了说服最优秀的人才来为你工作，你必须建立一个具有远见卓识和使命的愿景，这能够激发了他们的兴趣。作为一名企业家，您必须能够以最佳方式与您当前和潜在的员工分享您的长期愿景。
2. 招募你的粉丝
招募粉丝意味着招聘那些将在您的创业公司中获得所有权的人，因此，他们将比普通员工更热情地工作。此外，当谈到口碑营销时，粉丝是最好的选择。如果他们真正喜欢为您的企业工作，他们肯定会告诉他们的朋友为您工作是多么令人兴奋，最终，他们的朋友也会更喜欢为您工作。
3. 雇用远程员工更好
如果您在寻找当地优秀人才方面遇到一些困难，那么远程员工就是必需的员工。远程招聘员工将帮助您从全球各地吸引最优秀的人才。你也可以为本地优秀人才提供灵活的工作时间，例如每周在办公室工作3天，在家工作2天，以吸引最优秀的人才来挑选你的公司。
4. 确保您是一家优秀的公司
如果你正在寻找最好的人才，口碑是至关重要的。如果您当前的员工对他们的工作环境感到满意，他们肯定会和他们的朋友谈这件事。如果您已经建立并保持了良好的公司文化，请继续保持，优秀的员工会找上门。
5. 从第一天开始建立公司
人们打算为某些公司工作的主要原因之一是与流行品牌联系在一起。每个人都希望投资自己，使自己的职业生涯领先一步 。您必须在社交媒体门户网站，聚会，赞助商活动，博客上有效地推广您的业务，并向人们展示为您工作的感受。
6. 留住你的员工
有才能的人员当然更喜欢与专业人士和专家合作。他们打算不断成长，并围绕那些激励他们并激发他们热情的人。相互学习有助于人才增强动力。当你已经拥有最适合自己的人才时，吸引更多优秀人才将会变得更容易。
7. 提出具有挑战性的项目和活动
有才华的人不喜欢把时间浪费在无聊和单调的项目上。他们希望受到挑战，因此，给予他们有挑战的目标至关重要。
8. 在线传播关于您业务的信息
将您的业务打造成一个领导者。在博客论坛上分享您学到的经验教训。有才华的候选人会阅读您的内容，有些人也会希望成为您团队的一员。
9. 在不同的活动中谈论您的品牌并继续扩展您的人脉网络
您可以在不同的社交聚会和活动中花一些时间，从而扩大您的人才搜寻范围。
10. 拥有最好的工具和技术
只有当你在帮助人才发挥最大潜力时，才能为你的公司吸引优秀员工。
Hiring is tough, and for startups it can be even tougher. Bringing the right candidates on board is crucial for any business, but startups particularly cannot afford to make any mistakes in this regard. As a young company, where cash flow is limited and credibility is yet to be established, a wrong recruitment can set you back for months or keep your venture from taking off altogether. Moreover, lack of recognition and resources can make it hard for a startup to lure the best and the brightest.
Therefore, you need to be extremely careful with your recruiting decisions and do best to hire the best talent. Discussed as follows are 10 vital tips for a startup to recruit and retain great talent.
1. Build Your Company With A Positive Mission And Vision
During the initial phase, you will not have sufficient financial resources to offer big paychecks to your employees. So, to convince the best talent to come and work for you, you must build a service with great vision and mission which actually excites them. As an entrepreneur, you must be able to share your long-term vision with your current and potential employees in the best possible manner. ‘Do you just want to sell sugar water for the rest of your life, or do you want to come with me to change the world?’ This is a simple question that Steve Job asked John Scully, Pepsi executive at that time, to persuade him to join Apple.
2. Recruit Those Who Are Your Fans
Recruiting your fans means you are hiring those who will take ownership within your startup and, as a result, will work more passionately than regular employees. Moreover, fans are a great option when it comes to word-of-mouth marketing. If they really enjoy working for your business, they will certainly tell their friends how amazing it is to work for you and eventually, their friends will also prefer working for you. If your fans do not have the right expertise for your startup, you may consider finding a place for them anyway. Attitude can trump expertise in case of some roles.
3. It’s Better To Hire Remote Employees
If you are having some difficulty in finding great talent in your locality, remote employees are a necessity. Recruiting employees remotely will help you grab some of the best talent from all around the globe. Moreover, remote working features a no-cost benefit. And if you do not find remote employees a viable option for your startup, perhaps you can offer them other flexible working hours like working from office 3 days a week and 2 days work from home option to entice the best talent to join your company.
4. Ensure You Are Great To Work With
Word-of-mouth is crucial if you are looking for the best talent. If your current employees are satisfied with their working environment, they will certainly talk to their friends about it. If you have built and maintained a great company culture, make sure that it is a great place to work and then great people will certainly want to work with you. People who enjoy their work, environment will definitely work harder, churn less, and add more value to your startup.
5. Start Building Your Company From Day One
One of the prime reasons people tend to work for certain companies is to be associated with popular brands. Everyone wants to invest in themselves to take their career a step ahead and a new, hot brand with possible growth opportunities can be very exciting for the best talent. It is vital that you effectively market your business on social media portals, meet-ups, sponsor events, and blogs and show people what it is like to work for you.
6. Retain Your Employees
Talented personnel certainly prefer working with professionals and experts. They intend to constantly grow and be around those who inspire them and drive enthusiasm towards them. Learning from one another and celebrating success helps talented people to boost momentum. And when you already have the best talent working for you, it becomes a lot easier to attract more prime talent.
7. Come Up With Challenging Projects and Activities
Talented people do not prefer wasting their time on boring and monotonous projects. They want to be challenged, so it is vital that you give them ambitious, stimulating and big goals which will certainly keep them interested.
8. Spread Word About Your Business Online
Be open, setup a blog and allow guest posts on relevant portals. Build your business into a thorough leader, and talk about your brand. Share the lessons you have learned in the mean time. Talented candidates will read your content and some will want to be a part of your team.
9. Speak About Your Brand At Different Events and Keep Expanding Your Network
You can expand the reach for your talent hunt by taking some time out to speak at different social meet-ups and events. Speaking engagements come with amazing opportunities to sell your brand’s vision to potential employees. Moreover, these are great networking opportunities.
10. Have The Best Tools and Technology Available
Today, you can draw great talent to your company only if you are there to help them maximize their potential. If you are strong in this regard, do not forget to make some noise about it! Perhaps you have developed an innovative, game changing technology, or have invested in some great quality systems that your competitors lack. This happens to be a considerable perk. It would certainly help you bring in other personnel who are qualified enough to launch their own ventures but they eventually become a part of yours instead.
