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E-BIZ: Smart Tips to Triple Your Sales on Special Days
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Smart Tips to Triple Your Sales on Special Days
By Rose Salas

BT 201811 Ebiz 01在特殊节日让你的销售量翻三倍的秘诀

当想到一个可能使销售额增加一倍或三倍的策略时,每个企业家都会欣喜若狂。假期和特殊时刻是“重要日子”,因为企业家可以赚取更多收入。

下面这些方法是你可以尝试的

1. 提前评估并且计划
规划并写下你曾经使用的营销策略,并分析哪些有效,哪些无效。回顾过去的计划能够促进更具战略性的行动计划,衡量您之前所做的事情是否能够跟得上当前的趋势。在年底之前,您必须开始起草下一个假期的计划,并且评估您的财务报告。

2. 提升用户体验
您的网站是否充满了错误?打开的速度慢吗?您的客户是否难以在页面上找到导航?缺少支付网关吗?这些是您拥有网站时可以考虑的一些事项,并且您的目标是获得更多销售 - 组织和修复网站问题。 根据假日主题装饰您的商店,以提高购物感。保持用户体验显着,以便他们继续回来浏览。

3. 确保库存充足
更新您的目录并删除我们长时间不可用或缺货的商品。请确保您可以在假期前至少一个月补充物品。

4. 实施特殊的市场营销策略
你还在使用重复的广告吗?想一想制作广告时哪些内容可以传播。为您的客户提供兴奋点。

5. 主动
更新您的常见问题解答页面并设置客户的期望。

BT 201811 e biz 02Every entrepreneur is ecstatic when an idea comes to mind that could possibly double or triple sales. Holidays and special occasions are ‘big days” to prepare for since they are great opportunities for earning more, reaching out to consumers and get to the next level of product promotion. Building trust and cultivating those repeat customers will get you through the whole year round of sales. Competition among sellers is also tough so the more appealing is your promotion concept, the bigger is the chance of multiplying your sales!
 

Our holidays and special days are now becoming universal. However, since traditional holidays are mostly dedicated to family celebrations, gatherings, or reunions with friends, shopping during the day itself is not a hit. What are some strategies that can smartly and effectively help you earn more? If you have a business and you want to double the sales target on special days, here are some growth hacks you can try.

BT 201811 e biz 031. Evaluate and Plan Ahead

Planning involves writing down the previous marketing strategy that you’ve used and analysing what worked well and what did not. Getting back on your records can make you write down a more strategic action plan and gauge if what you’ve previously done can still keep up with the current trend. Before the year ends, you must start drafting your plans for the next incoming holidays. Evaluate your financial reports and see which particular holiday hit the highest mark. Think on how you can innovate, upgrade, and create irresistible offers.

BT 201811 e biz 042. Improve On User Experience

Is your website full of bugs and errors? Is it slow? Do your customers find it hard to navigate on the page? Do you lack payment gateways? Here are a few things you can consider when you have a website and you aim to get more sales - organize and fix website problems. Make sure you have the bandwidth for traffic spikes. Be flexible with your payment options and add more gateways if possible. Decorate your store based on the holiday’s theme to heighten the shopping feels. Keep the user experience notable so they would keep coming back and browse. Turn each visit into sales by providing good and concise information about your product. Avoid putting too many ads on your website. If you put a number where they can reach you or a live chat function, make sure that someone will attend to it. Exceptional customer service is one key to getting repeat orders.

BT 201811 e biz 053. Keep Your Stocks Replenishable

Update your catalogue and remove items that our not available or out of stock for a long time. A wish list is great, but it is only suitable if you will have an available stock sooner than your customer expects. They would not mind buying it after holiday too. Keep your bestseller items in stock. Make sure you have plenty of back-up stocks available if you send out sale coupons and discount codes. Inspect your old stocks and remove damaged items. Selling damaged items can ruin your store’s reputation. Your suppliers will not always be accommodating during high peak seasons so make sure you can replenish items at least a month before the holiday.

BT 201811 e biz 064. Make a Unique Marketing Campaign

Do you still use your old and repetitive ads? Think what content can go viral when you make an ad. Provide a little bit of excitement to your customers. For example, feature your bestsellers and offer gift suggestions with rebates. If you are able to, collaborate with KOLS and host a contest. Focus on your high selling items and strategize on your campaigns. Discounts and sales offers must be reasonable instead of misleading. If you plan to use email marketing, segment your list and make sure your email content comes in a scheduled series. Do not start late with your marketing campaigns. The earlier you start, the better it is. Match your updates with holiday shipping deadlines and reminders.

BT 201811 e biz 075. Be Proactive

No matter how hard we try to avoid late deliveries, there are still instances when a store can’t honour its promises. More often than not, sellers experience a lot of complaints during holiday rush sales. Be proactive in this particular aspect. Update your FAQ pages and set your customer’s expectation. Think of a campaign that can ease customers’ frustration in case long lags of delays happen. Instead of buying coupons, offer some rebates for late deliveries. For return issues, do not keep your customer waiting for replies. Instead, be reliable and dependable. After-sales service should still be a priority. Being on top of all unwanted situations will make your customer think that they are valued and your brand can be trusted. Certainly, you will keep them coming back regularly.
 

Boosting sales performance will always be a trial and error to any company. Nevertheless, always find ways in striving and accomplishing the goals you have set and you’ll surely get double or triple increase especially during the holidays. Keep up with the trend and know valuable ways to improve on your strategies. Most of all, keep your team motivated. Appreciate your staff’s efforts and allow the working environment to be less stressful for everyone. The team that works in harmony together will produce great results. Are you ready for your next BIG holiday sales?

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