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E-BIZ: Optimize Mobile Marketing for Ecommerce Shops
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Optimize Mobile Marketing for Ecommerce Shops
By Rose Salas

BT 201906 e biz 02网上商店的移动营销优化

移动营销是一种与客户联系的非常有效的方式。通过电子邮件,短信,社交媒体和应用程序吸引目标受众提高认知度,让客户轻松参与购物,保持与客户的良好关系,同时建立与客户持久的联系。

如果您的移动营销广告没有发挥相关的作用,可以参考专家的以下建议:

1.检查您的网站访问速度。
网站访问速度是您需要检查的第一件事。请检查您网站上的图片,格式的优化可以改善访问速度。另一因素是选择可为您提供性能优化服务的提供商。

2.为您的产品创建一个吸引人的陈列方式。
浏览对您的客户来说是至关重要的视觉体验。产品目录图像大小适中,位置突出,正确分类以及真实和受版权保护的图像都至关重要。

3.开发无缝导航及结账流程。
您的导航菜单应该适用于移动设备并且直观和便于使用。对于电子商务网站,您必须完善以下三个要素:主页链接,结帐链接和添加到购物车按钮,并允许访客模式。

4.视频演示。
如今,使用视频非常实用,能吸引更多点击,很快转换为销售。产品演示非常重要。

5.制定移动营销活动策略。
保留一个不断更新且有针对性的受众数据库,通过根据目标制作细分市场并为每个细分市场创建量身定制的信息进行制定战略。

6.设定KPI。
可衡量的KPI将帮助您明确成功的目标。如:参与率,保留率,流失率,每日活跃用户等。检查移动搜索引擎优化指标,以便您可以查看需要更改,删除或添加到移动网站元素的内容。列出您的所有目标并设计一个活动来实现这一目标。最后,监控您的指标并优化目标网页。
增强用户体验至关重要。

BT 201906 e biz 01Mobile marketing is a very effective way of reaching out to your customers. It is under the umbrella of digital marketing that aims to reach target audience using their smartphones or tablets through email, SMS, social media and apps. To make it useful, you must need to plan out and put yourself into your customer’s shoes and ask, what’s in it for me to click and check this store? Mobile Technology builds awareness and allows users to shop with ease, while opening opportunities for engagement. Connection makes more than a rapport to the audience and online sellers; it establishes a relationship that lasts.
 

Mobile strategies are crucial for making a successful implementation. Before you start your mobile campaign, or if you’ve done a previous one, but did not yield results, check the following recommendations from experts:

BT 201906 e biz 031. Check your website speed.
Website speed is the first thing you need to check. Is your page loading slowly? If it is, then look at the images that you put on your website. High-resolution images can slow down the loading, so you need to optimize it. You can change the format to JPEG instead of PNG/GIF. If you have flash contents, reduce the file size. These files can clog the site, so if you can find HTML 5 replacements, the better. Remove other elements like empty new lines and white spaces to compress the code. Another big factor is the web hosting service provider. You must choose a provider that can give you performance optimization for your website.

BT 201906 e biz 042. Create a catchy layout of the products you sell.
Think about the model sites where you probably had your order when you purchased online. How do they display the trendy picks so you’ll click on them? Using a collage or carousel format, allow users to check and click the images with one tap of their fingers. Avoid it being small that they must zoom it before they can figure out what it is. Browsing is a crucial visual experience for your customers. The product images must be in the centre, properly categorized, lesser text, and real and copyrighted images. Improve your catalogue from time to time.

BT 201906 e biz 05

3. Develop a seamless navigation and checkout process.

As the mobile screen is small, navigation is limited. Make the BUY BUTTON visible at the top and it should direct the buyers directly to the checkout page. Your navigation menu should be mobile-friendly and intuitive. Customers do not spend and wait for a longer time for a website that doesn’t bring them convenience. For Ecommerce sites, you must perfect these three elements: homepage link, checkout link, and add-to-cart button. Allow a guest account option.

BT 201906 e biz 084. Incorporate video demos.
Going the extra mile means giving your customers the best mobile experience. Nowadays, using a video is very functional and attracts more clicks that soon convert to a sale. A product demo is great! However, it doesn’t mean that you have to embed a lot of videos into your mobile site. Depending on your campaign, you can schedule your videos based on your marketing strategy. You can also use GIFs or moving images. For example, if you are selling clothes, a moving image will show your customers the actual look when it’s worn.

BT 201906 e biz 065. Strategize a mobile marketing campaign.
Are you planning to send out SMS to your customers? Start by keeping an updated and targeted database of your audience. Sending messages to the wrong people can create a negative impact to your business. Strategize by making a segment based on target and creating a tailored message for each segment. On top of that, your social media marketing should play an important role for your branding and awareness. Every platform that you use is a good channel to promote your store and build trust from your audience.
 

If you are an international seller, it is necessary to use the biggest social media platforms to connect to your audience, like Facebook, Instagram, Twitter or Pinterest. Learning how these programs work will bring a huge difference in your marketing campaigns. Create a social media calendar to publish your paid ads, content, and promotional offers.

BT 201906 e biz 076. Establish KPIs.
Having measurable KPIs will help you determine your mobile marketing’s success. Some of these KPIs are: Engagement Rate, Retention Rate, Churn Rate, Daily Active Users, etc. Check the mobile SEO metrics, so you can see what needs to be changed, removed or added to your mobile site’s elements. List down all your goals and design a campaign to reach this goals. Lastly, monitor your metrics and keep your landing pages optimized.
 

Mobile marketing is now redefining customer’ satisfaction when purchasing online. It is high-priority that you provide the unique, flexible, and convenient way in this modern way of shopping. When a customer checks on your site, their first impression gives them a decision to do business with you. Enhancing user experience means giving your customers all the reasons to stay and come back in your online store.

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