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BOOK REVIEW: Doing Business in China 4th Edition
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Doing Business in China
4th Edition
By Tim Ambler, Morgen Witzel, and Chao Xi (2018)

bt 202002 book 01Change in China since the publication of the first edition in 2000 is tremendous, though subsequent editions have kept pace with this development. China is an international market, sharing the common basics of business culture. The new edition of this essential business book provides guidelines to non-Chinese business people to help them understand the context of business in China, and includes business practices, markets, negotiations, and networks.

The book provides a detailed guide to marketing and managing business operations in China. It includes several factors that contribute to the success of a business, with topics of discussion such as issues in marketing, various notable products, their pricing, distribution and advertisement, rules for choosing business partners, as well as negotiation, including how to cultivate a good relationship with distributors, suppliers, customers, local government, and the community in general.

The book also emphasizes how to compete effectively in China, the world's most competitive market. Business opportunities in China are extensive due to the fact that it is home to one-quarter of the population of the world. On the other hand, China is well known for its complexities of culture and government, and this book will help foreign and multinational businesses to understand the current development stage in China, and to develop efficient strategies to compete successfully. Since there is constant evolvement in China, this fourth edition of the book Doing Business in China will be a valuable guide for international students of Chinese business and for business people who hope to do business in China.

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