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Amazon blocks top Chinese sellers, merchants are seeking alternative online retail marketplaces
Published on: 2021-08-17
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The “Made in China, sold on Amazon” community plans to reduce their reliance on the world’s biggest e-commerce marketplace, according to a Shenzhen-based trade body, as Chinese merchants expect business conditions to get harsher on the US online retail site amid a crackdown that has shut down more than 50,000 of the group’s stores.
 

Chinese vendors must seek alternatives because Seattle-based Amazon.com is unlikely to ease up on its campaign against certain practices, such as encouraging customers to write good reviews, according to Wang Xin, executive chairman of Shenzhen Cross-Border E-Commerce Association, a trade body representing more than 2,600 cross-border trading companies in the city that sell products to consumers overseas.
 

“Amazon is determined to regulate sellers [on its platform], especially after the influx of Chinese merchants in the past few years,” Wang said on Tuesday. “Their rules will only become more stringent.”
 

The association was established in 2014 by 52 cross-border merchants in Shenzhen, known as China’s answer to Silicon Valley and home to some of the country’s biggest technology companies. The city has more than 40,000 firms involved in the cross-border e-commerce business, which account for about 35 per cent of this sector across China, according to the trade body.
 

亚马逊封店致跨境电商损失预估超千亿!

8月13日,深圳市商务局针对近期亚马逊集体封店对卖家影响情况召开了跨境电商企业座谈会。
 

深圳市政府主要了解了亚马逊封店对跨境电商出口企业带来的负面影响,对企业的正常生产经营造成了哪些困难,企业目前已采取了哪些“自救”措施,以及亚马逊卖家们希望政府部门提供哪些帮助。
 

有大约二三十家深圳本土卖家企业参加了本次座谈会。除了受此次亚马逊封店事件影响最大的大型卖家之外,也有不少中型卖家代表出席参会。
 

“但具体的政府将提供哪些支持,会议现场无提及,可能会在日后公布。”参会卖家代表向记者透露,“总的来说,很多企业认为受到了亚马逊平台的不公平对待,对政策的支持非常期待。”
 

深圳市跨境电子商务协会统计数据显示,从5月开始,亚马逊封店导致的中国电商行业损失金额预估超过千亿元。帕拓逊、通拓、泽宝、有棵树等头部亚马逊大卖均受波及。
 

值得一提的是,深圳市在8月9日出台了一份《鼓励企业通过独立站开展跨境电子商务单个项目择优资助200万》的通知,鼓励跨境电商企业开展独立站业务。独立站是区别于在亚马逊电商平台、卖家自行建设、具有独立域名的购物网站,在欧美等海外地区是颇为流行的网购渠道。

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