The China Film Administration announced on Thursday the start of a nationwide campaign to boost the film industry, which will involve giving away 100 million yuan worth of film coupons to encourage consumption.
The campaign will run from August to October, and aims to aid recovery of the film industry after recent COVID-19 outbreaks.
The administration also said it hopes the campaign can offer a boost for filmmakers as well as supporting the construction of cinemas in rural areas. It will include a series of bailouts including tax and rent exemptions.
