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China approves 'Warcraft' add-on
Published on: 2010-08-11
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BEIJING—Chinese Web portal operator Netease.com Inc. said Monday it received regulatory approval to offer the latest expansion pack for the popular "World of Warcraft" online game in China and plans to start letting players download the software next week.

Regulatory uncertainty delayed the China release of the expansion pack, which launched in the U.S. in late 2008. The new version of the game could boost the company's revenue by attracting more people to try the game and luring players into spending more time online.

Netease, which operates the game under a license from Activision Blizzard Inc., said in a statement posted on the "World of Warcraft" website in China that it received approval to offer the "World of Warcraft: Wrath of the Lich King" expansion pack from China's culture ministry on Monday and from the country's publishing regulator last month.

Netease will announce a launch date for the expansion pack after completing technical preparations, it said.

The company also faced regulatory challenges over the version of the game now available in China after the General Administration of Press and Publication said late last year the company should stop charging players. The administration eventually relented and gave approval for the company to offer World of Warcraft.

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