Luxury liquor-maker Kweichow Moutai Co. Ltd. has teamed up with candy giant Mars Inc. to launch an alcohol-infused chocolate, the state-owned Chinese company’s latest move to introduce its brand of fiery spirits to a new, and preferably younger, group of consumers.
The chocolates, marketed in partnership with Mars’ Dove brand, went on sale Saturday for as much as 179 yuan ($24.60) for a box of 12, with Moutai baijiu making up 2% of each piece of candy. The 106-proof liquor is seen by some as China’s national tipple.
