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Apple announces hefty discounts ahead of 618 shopping festival
Published on: 2024-05-22
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In a surprise move ahead of China's annual 618 shopping spree, Apple has announced price cuts for its products, with some models seeing reductions of up to 2,300 yuan (US$319).

With sales starting from Monday, they include phones, smartwatches, tablets, laptops, headphones, and accessories, according to Apple's official store on Alibaba's e-commerce site TMall.

The iPhone, Apple's flagship product, will have the most significant discounts, maybe "the biggest one in the history of Apple China," market observers said on media and social media, adding that it was the best time to buy.

The sales will last until next Tuesday, according to the Apple TMall store's webpage.



此次降价活动中,iPhone系列成为焦点,尤其是iPhone 15和iPhone 15 Plus起售价下调1400元,而高端的iPhone 15 Pro系列更是降价1900元至2300元不等。

此外,Apple Watch Series 9、iPad系列、MacBook Air以及AirPods等产品也均有显著的价格下调。

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