NBC Universal, the US media and entertainment subsidiary of Comcast Corporation, is in talks with the government of Tianjin, China, regarding a possible joint venture to develop a new theme park in the city, reports suggest.
Speaking to Reuters earlier this week, Cui Jindu, vice mayor of Tianjin, said the port city was looking to partner with US media conglomerates and develop entertainment for China's increasingly affluent consumer base, while fostering a future generation of local filmmakers.
"We are establishing a centre for culture and creativity and we want to become partners with the biggest and best companies in this area," Jindu told the news agency. "They have a lot of experience in this."
Jindu did not indicate that a deal with NBC was imminent, but he reportedly said Tianjin could partner with the major Hollywood company to build a theme park and even a studio.
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