By spending an hour in the dark next week, the St. Regis Tianjin will join millions around the world to send a powerful message about a brighter future for the planet.
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The St. Regis Tianjin will turn off its lights in observance of Earth Hour, the global environmental awareness event created by the World Wildlife Fund (WWF).  Last year, hundreds of millions of individuals participated in the biggest Earth Hour to date creating history as the world’s largest ever voluntary action.  Iconic buildings and landmarks from Asia Pacific to Europe and Africa to the Americas switched off. People across the world from all walks of life turned off their lights and came together in celebration and contemplation of the one thing we all have in common – our planet.
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To underscore parent Starwood Hotels & Resorts Worldwide, Inc.’s (NYSE:  HOT) dedication to environmental sustainability, the St. Regis Tianjin will also share other energy-saving measures during Earth Hour, March 23 at 8:30 p.m. local time.  Among them:  Turning off exterior signage lighting; dimming or turning off non-essential interior lighting; using candlelight in appropriate public areas such as restaurants and bars; and using in-room voicemail messages and in-room television messages to inform guests about Earth Hour observances.
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Earth Hour is drawing strong support from Starwood hotels around the globe. Â Last year, unlit hotels offered striking visual imagery that provided an apt symbol of Earth Hour and included participation of nearly 600 Starwood hotels globally. This year, in Asia Pacific alone, over 180 hotels will be participating in Earth Hour. Â
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This year will mark Starwood’s fifth annual participation in Earth Hour, making it one of the biggest worldwide companies to make a global statement with a voluntary hour of darkness.   Â
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By spending an hour in the dark next week, the St. Regis Tianjin will join millions around the world to send a powerful message about a brighter future for the planet.
