Though the Chinese soccer team is again absent from the World Cup, Chinese products, from mascot Fuleco to official instrument the caxirola and hybrid buses, stand out.
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"Since March, our factory has continuously received overseas orders. By the opening of the event, we had exported more than one million footballs," said Wu Xiaoming, general manager of a sports products manufacturer in Yiwu City, in east China's Zhejiang Province. Many orders came from South American countries.
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The World Cup has been great for Yiwu, the world's largest wholesale centre for small commodities and accessories. "Our clients are mainly from Europe. Since April last year, we have sold nearly two million caxirolas," said Wu Xiaogang, manager of a company which produces the cheerful instrument. Compared to the vuvuzela at the 2010 World Cup in South Africa, the profit on each caxirola is more than double. It is estimated that around 90 percent of caxirolas worldwide are produced in Zhejiang and Guangdong provinces.
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"Because of the World Cup, the sale of commodities to soccer fans has increased by nearly 30 percent and are mostly wholesaled overseas," said Cheng Li, a dealer in Yiwu. Brazilian buyers are Cheng's main clients.
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In the first five months, Yiwu's total exports to Brazil totalled 160 million USD, up 31.4 percent year-on-year. Exports of sports commodities to Brazil were 2.78 million USD, up 42 percent from the same period last year.
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The soccer spectacular is a platform for Chinese products to display their strong competitiveness, more added value, higher quality and innovations.
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"Made-in-China" has become "China marketing" as the company can freely select suppliers and distributors, said Li.
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 Though the Chinese soccer team is again absent from the World Cup, Chinese products, from mascot Fuleco to official instrument the caxirola and hybrid buses, stand out.
