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Local Brands Losing Traction
Published on: 2014-07-28
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alt As foreign brands build more low-priced models at their local joint ventures, Chinese carmakers are feeling the squeeze.
 

According to statistics from China Association of Automobile Manufacturers, the 3.63 million passenger cars sold by domestic brands in the first six months of the year represented 37.68 percent of the market, a decline of 3.48 percentage points from the same period last year.
 

If Chinese-brand SUVs, MPVs and minivans are excluded, their first-half sedan sales were just 1.37 million units, 22.24 percent of total sedan sales.
 

Compared with the same period last year, their market share in the segment fell by 5.41 percentage points.
 

In June, domestic-branded sedans had less than 21 percent of the total, a new monthly low in the past five years.
 

A wide range of affordable models by Sino-foreign joint ventures is a major cause of the shrinking share for domestic brands, experts said.

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