A growing awareness of male grooming, a stressful urban lifestyle and environmental concerns are fueling the growth in the male personal care market in China, a new report said.
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Currently, only 4 percent of facial care products in China are for men, but they have become a new engine of growth for the whole market, said a report released by the UK-based research firm Mintel Group onTuesday.
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From 2009 to 2014, men's facial care products in China grew at a compound annual rate of 20.1 percent, almost double that of the market for women's products, the report said. It is expected to nearly double to 15.4 billion CNY ($2.5 billion) by 2019, the report said.
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The three most popular men's toiletry products are shampoo, facial cleansers and shower products.
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A growing awareness of male grooming, a stressful urban lifestyle and environmental concerns are fueling the growth in the male personal care market in China, a new report said.
