Samsung Group, the South Korean electronics giant, plans to send more than 120 company experts to China in 2015 to stimulate its flagging smartphone business in the world's top consumer electronics market, according to media reports.

 

The company's operations in China are controlled by its key affiliate Samsung Electronics Co, but South Korean newspaper The Chosunilbo has reported that analysts consider it is now only matter of time before it loses its crown as the country's No 1 smartphone vendor.

 

The report said the experts being assigned over the coming year will be tasked with helping Samsung fight off local competition.

 

The company's expert assignment program was launched in the 1990s, aimed at both China and other emerging markets, in which key staff are placed in strategically important markets for one or two years.

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