Food safety issues have undermined customer confidence in China in recent years, and even though conditions have improved, winning back customer trust is a challenge, a former US Food and Drug Administration official told China Daily in an exclusive interview.

 

In a 2014 survey on food safety, some 48 percent of respondents were unhappy with China's food safety, compared with 29.7 percent in a previous one in 2012. The Research Centre for Development and Regulation of the Food and Drug Industry interviewed 4,258 people in more than 10 provinces for the survey.

 

Acheson said food recalls are common, even in the US, but transparency is the key to retaining public support. Consumers want to hear a strategy for dealing with the issue and that measures are being put into place to ensure the problems get fixed and won't be repeated, said Acheson's colleague, Melanie Neumann, a food safety expert and CFO of The Acheson Group. 

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