As World Book Day arrived on Thursday, reading events bloomed nationwide as the government encouraged a love of literature among the public. And surveys show that Party and government groups are taking the lead.
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Jiangsu province launched a four-day reading festival in Nanjing on Thursday during which scholars gave lectures, and a team of volunteers was created to read books aloud to the visually impaired. The government also plans to turn the city's Xuanwu Lake Park into a readers' paradise by building a library and a book cafe for lectures and book fairs.
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It's no easy task to promote reading across the country. Leisure time is decreasing in an increasingly fast-paced life. The average daily leisure time for Chinese people was 2.55 hours in 2014. Only one-tenth of daily leisure time about 15 minutes was spent reading, while one-third was spent on the Internet and one-sixth on TV, the survey showed. Â