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FEATURE STORY: Tianjin Open 2015: Tale of the Sponsors
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Tianjin Open 2015

Tale of the Sponsors

by Iain McKinnell


As the Tianjin Open continues to grow, organisers are looking for more sources of revenue to help elevate the tournament on the global stage. One of the main ways of achieving their target is through their partnership with well-known brands and famous local companies wanting to take advantage of the worldwide media attention and brand visibility they will get from appearing at the tournament. The sponsors want to be the engine of the most important tennis event ever held in Tianjin because they can gain a good reputation and great social benefits. This month, Business Tianjin spoke exclusively with some of the key partners of Tianjin Open 2015. We discovered why they want to get involved, learned more about what they do and gained a valuable insight in to what it takes to fund such a great event.


CROWNE PLAZA TIANJIN MEIJIANGNAN: OFFICIAL PLAYER HOTEL


WBT201509_040_Feature_Story_004_-_Crowne_PlazaMaking sure the players are well looked after and in tip-top condition to fight it out on the courts is the Crowne Plaza Tianjin Meijiangnan – the tournament’s official hotel where the stars, their coaches and families will be staying during their time in Tianjin. This luxurious hotel is conveniently located opposite the Meijiang Conference & Exhibition Centre on Youyi Road in Xiqing District only 26km away from Tianjin Binhai International Airport. It offers great venues, including two grand ballrooms that seat up to 500 and 400 guests, for any kind of meetings, social gatherings as well as weddings. The nearby Youyi South Road with readily available taxis makes travel into other parts of the city easy. Hungry? Their team of master chefs will cook you up a storm of delicious and healthy treats any time of day. Especially important for the players are their fitness facilities. Their state of the art fitness centre features a full range of exercise equipment, allowing you to reinvigorate yourself after a hard day. The heated, indoor swimming pool allows you to enjoy an invigorating swim or just relax splashing around in the refreshing water.


It is the second year in a row the hotel will be involved in the tournament. They say after last year’s success it was an easy decision to renew their partnership. Tianjin Open 2015 will do a lot to help create awareness of the hotel’s brand and, of course, the stunning hotel itself. The hotel hopes to entice all kinds of guests, including Tianjin residents who might be looking for a venue to celebrate special occasions with their loved ones or those that simply want to find a great place for a bite to eat in one of their three specialty restaurants.


During the tournament the Crowne Plaza Tianjin Meijiangnan will host official events like a welcome cocktail party. They will also be providing snacks and beverages for spectators at the venue. They say they want to make the players and officials feel comfortable and allow them to quickly settle in and get the feeling of home during their stay in Tianjin.


The hotel is owned by the international IHG group, ensuring quality standards throughout. Crowne Plaza Hotels and Resorts are supported by all of IHG’s global network advantages - from the biggest hospitality loyalty brand in the world, IHG® Rewards Club, to their systems and their world-class sales force. They say the Crowne Plaza Tianjin Meijiangnan is designed to help today’s business people, “work, rest and restore.” They try to stay ahead of the game by, “being ready for business 24/7, with connectivity that works, food that works, meetings that work, fitness that works. When a business hotel works better, business works better.”


Asked for any final thoughts ahead of the tournament, Crowne Plaza Tianjin Meijiangnan said they wish all the players and organisers a successful event, which will showcase Tianjin as a destination for more leisure and international events!


TIANJIN UNITED FAMILY HEALTH CARE: OFFICIAL HEALTH CARE PROVIDER


WBT201509_040_Feature_Story_002_-TUFHCResponsible for looking after the health and well-being of the players, making sure they are in top shape throughout the tournament is the official health care provider – Tianjin United Family Health Care (TJU). The company is a part of United Family Healthcare’s premium, full-service international hospital network, which is the healthcare services division of Chindex International, Inc., a pioneering, international-standard healthcare organisation in Asia. Their mission is to, “provide comprehensive, integrated healthcare services in a uniquely warm and caring patient and family service-oriented environment.” United Family Healthcare has established itself in Beijing, Shanghai, Tianjin, Guangzhou, Wuxi, Qingdao, and Ulaanbaatar, Mongolia. TJU is the first foreign-invested, comprehensive hospital established in Tianjin.


They have a team of experienced medical professionals from around the world and offer inpatient and outpatient services in Pediatrics, Obstetrics and Gynecology, Dental, Family Medicine, Internal Medicine, Surgery, Anesthesiology, Reproductive Medicine, Radiology, Lab, and Pharmacy. As a full-service hospital, TJU has 24-hour emergency services. Many of their medical staff have foreign working experience and all of them can communicate fluently with patients in English. Another of their unique selling points lies in their direct billing service. They have cooperated with over 40 international insurance companies to provide quick and convenient billing services to their customers; meaning TJU not only accepts foreign credit cards, but also many foreign medical insurance companies.


Tianjin United Family Hospital opened in December, 2011. To gain access to their services, people in Tianjin and the surrounding area can call their 24hr service centre at 4008-919191 or go directly to their hospital at 22 Tianxiao Yuan, Tanjiang Road, Hexi District, Tianjin.


TJU is another sponsor to have renewed their partnership with the Tianjin Open, following the success of the inaugural tournament last year. They say they are, “honoured to once again provide international standard medical services to the athletes and tennis fans.” They added that they expect to gain stronger influence in Tianjin through the company’s strong corporation with Tianjin Open 2015. TJU also says it hopes to engage in more and more international events in the future, out of the belief that, “it will provide us an opportunity to showcase our capacity and enhance our reputation.”


During the tournament, TJU will provide first aid to all the athletes. Their medical staff will provide immediate medical care by the side of the court and their on-site doctors will examine the injured players, providing necessary treatment and, if necessary, arranging for the athletes to be transferred to hospital. They say they hope that by providing comprehensive and integrated healthcare services to the athletes, the players will be able to fully engage in the tournament without fear of injury and give Tianjin and all the tennis fans their best performance.


Asked about any final thoughts ahead of the Tianjin Open 2015, Tianjin United Family Health Care said they hope to continue their story with the Tianjin Open and wished all athletes the best of luck and great success.


THREE OCEANS WINE: OFFICIAL WINE


WBT201509_040_Feature_Story_001Making sure everyone is in good spirits and ensuring the party atmosphere at the Tianjin Open 2015 keeps bubbling over is Three Oceans Wine – the tournament’s official wine.


The Three Oceans Wine Company is a producer and exporter of premium wines from Western Australia's renowned growing regions of Margaret River and Frankland River, covering a total area of 6,500 acres, and with an annual output 4,500 tonnes of high quality grapes. The company describes itself and its team as, “passionate, innovative and knowledgeable about good wine, with a commitment to good customer service and eyes firmly on the future.”


Established in 2008, the company is named after the three oceans that surround Australia. The company’s winemaking team is led by Senior Winemaker Ben Roodhouse, who believes that, “all good wine starts in the vineyard.” The company says Ben Roodhouse works closely with the viticulture team to ensure that the grapes that come into the winery are of the utmost quality. The winemaking team then, “skilfully transforms the grapes into exceptional wines that are elegant in style with great fruit intensity and finesse.” The Margaret River, where a lot of the company’s wine comes from, is renowned for its Mediterranean climate and close proximity to the Indian Ocean. The area produces wines of outstanding intensity and flavour and is widely considered to be one of Western Australia's premium wine producing regions.


The Three Oceans Wine Company’s headquarters in China is located in the Tianjin Free Trade Zone. Their products can be found at major luxury hotels and boutique supermarkets throughout the city. For added convenience people can now also buy their wine online at www.3oceans.com.au. The company and their wines have won a number of domestic and international awards including the Sydney International Wine Competition and the International Wine and Spirit Awards London. Most recently, their Explorers 2013 Chardonnay won gold at the 2015 Perth Royal Wine Show. The company says it takes, “great pride in being producers of ultra-premium world-class wines.”


Check out their website and their wine club, which gives you the ability to enjoy a variety of wines at a discount all year round. Sign-up and you get the chance to order three times a year 3, 6 or 12 bottles with the following discounts:


3 bottles at 15%

6 bottles at 18%

12 bottles at 20%


The company will provide complimentary wine to fans in VIP areas of the Tianjin Open 2015.  Having renewed their partnership with the tournament, they say they hope to continue to grow and cooperate with the WTA event. They added that they want to help more people understand and participate in tennis while showcasing their products. Cheers to that!


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