Business Tianjin Magazine - Business English Magazine in China
COVER STORY: Recycling, Training and Keep Moving
Written by Helen Friday, 14 August 2020 16:42
Recycling, Training and Keep Moving
Training Tomorrow's Aviation Technicians From Aircraft Recycling
生生不息，奋斗不止。
再现老旧飞机昔日辉煌，培养未来航空技术人才
The aviation industry is one of the safest industries in the world, and this is due to the impressive professionals behind the scene. In Tianjin we have the opportunity to be trained in the best worldwide aviation techniques thanks to companies like Delight Aerospace Technology, which it is based in Tianjin.
Recently, three of the most important players in the aviation industry in China decided to collaborate in focusing on technical training, aircraft maintenance, civil aircraft engine production, aviation operation and trading in civil aviation products, and also in searching for other opportunities related to the aviation industry in China.
These organizations are looking to the future by training tomorrow's aviation technicians to become skilled and employable at any of the companies in the aviation industry.
The demand for skilled technicians in aviation, manufacturing, welding, energy, and other industries is outpacing the number of those entering these career fields. China and the rest of the world need men and women to develop technical trade skills for today and for the future. Delight Aerospace, together with its new partners, is proud to teach these skills.
It is noteworthy that one of the new partners in this endeavour is Reignwood Aviation, one of the most promising new enterprises involved in the strong development of China’s general aviation market, with the vision of becoming a full-service provider based in China and serving the world.
By the end of 2019, Reignwood Aviation had a fleet of 52 aircrafts, 72 pilots, 361 employees and CNY23 billion total assets. It provides integrative services from pilot-licence training, aircraft purchase, aircraft management and maintenance, to flight solutions and lifestyle advocacy.
During our meeting, we talked with Jason Jia (Jia Yong Chen), GM of Reignwood Aviation Technic Co., Ltd., and at the same time, we had the opportunity to get the input of David Liu, Project Manager of Delight Aerospace Technology Ltd.. We also conversed with Zhang Li Wei, Vice General Manager of GYA Technic.
近期，天津航空产业似乎有大动作！三家重量级的航空企业德怡航空技术（天津）有限公司、云南港翊航空技术有限公司、华彬航空集团华彬航空技术有限公司决定进行战略合作，成立华翊航空技术（天津）有限公司，重点拓展航空技术培训，以及飞机再循环领域。真正将老旧飞机退役后价值再生，复原其飞行外的大多数功能，进而培养下一代航空产业人才。
《津卫商务》 专访了德怡航空技术（天津）有限公司项目经理刘士鑫先生，华彬航空技术有限公司总经理贾永晨先生，以及云南港翊航空技术有限公司副总经理张立伟先生，三位代表分享了此次战略合作的蓝图。
Jason Jia (Jia Yong Chen)
CEO, Reignwood Aviation Group
贾永晨
华彬航空技术有限公司总经理
Could you please tell us about business scope of Reignwood? What services does it offer?
Reignwood Aviation is one of the Reignwood Group's strategic partnership units with great potential in China's emerging general aviation market. The Reignwood Aviation group is creating a modern service industry cluster with four main business areas, including aviation operations, aviation services, aviation maintenance and aircraft sales. The group has four aspects of business, labelled as Red, Green, Blue, and Gold.
Red: The consumer products industry is one of the Reignwood Group’s key industries, and by focusing on providing healthy beverages, the company highlights its philosophy of “Leading Quality of Life”. The Reignwood Group has four millions outlets, the largest distribution network in China's consumer beverages market. This mainly encompasses sales of soft drinks, such as Red Bull, War Horse, Voss Water, Vita Coco, Capri-Sun, and other beverages suitable for all ages.
Blue: With four main business areas, including aviation operations, aviation services, aviation maintenance and aircraft sales, Reignwood Aviation is creating a comprehensive aviation services platform. The company in Tianjin is called Reignwood Business Aviation, and it is focused on medical and emergency air service, and aircraft management and operation. Reignwood Technic is mainly focused on aircraft maintenance. In Beijing, the company has general aviation operation, air tours, commuter services, charter services and flight training.
Green: This component is called Reignwood Health and Leisure Activities, and follows the national health strategy. The company has Reignwood Pine Valley in Beijing, and the Four Seasons Hotel in London.
Gold: Reignwood provides a robust financing platform for Chinese and overseas companies. Reignwood International Leasing Co., Ltd. is a foreign-owned financial lending company with a mission to become a leader in international financing. Reignwood Leasing provides various innovative financial products with the goal of promoting the export of Chinese manufactured equipment.
您能为我们分享下华彬集团的主要业务吗?覆盖哪些领域涉及哪些服务呢？
华彬航空集团是华彬集团战略合作单位之一。
目前在华彬集团主要概括为四大板块：红、绿、蓝、金四大块。
红色板块：以健康饮料为主，产品覆盖大家耳熟能详的红牛饮料，战马饮料，VOSS 饮用水，维他可可天然椰子水，果倍爽，覆盖全年龄段。
蓝色板块：主要为航空领域，涉及分为“航空运营”、“航空服务”、“航空维修”、“航空器维修”四大板块，该公司是中国通用航空市场强劲发展且势头最猛的新企业之一。截止2019年底，华彬航空拥有52架飞机，72名飞行员、集团员工总数361人，总资产规模达人民币23亿元。它提供从飞行员执照培训、飞机购买、托管和维护到航空医疗救援，飞行解决方案和公务包机等一体化多方位服务。华彬航空技术天津主要做航空医疗救援，航空器代管业务，北京密云有机场，武汉有航测航拍，珠海航发销售团队，贝尔直升机大中华区销售代理，致力于未来几年打造121航空客运和货运公司。
绿色健康板块：集团倾力打造板块，北京有华彬生态园，伦敦四季酒店，新加坡华人精英俱乐部，华彬生态链旗下产品一站式。
金融板块：国际租赁。
今年三、四季度华彬航空技术将与合作伙伴云南港翊航空术公司和德怡航空公司制定战略计划，重点进行航空系统改造。
我们的合作伙伴非常专业、教学师资力量强大，希望未来合作能结出丰硕成果。
How long have you been interested in the aviation industry? What made you choose a career in this industry?
After I graduated from the Civil Aviation University of China in 2007, I worked directly in general aviation. After five years, I decided it was time to change, so I came to Reignwood Technic.
What significant work have you done that you feel has made a big contribution to the company?
In addition to ensuring the operation of more than 50 aircraft within the Group, we have striven to expand the third-party market, including obtaining the Cayman engineering hosting qualification. We have entered the market for 300 aircraft, laid out aviation technology education, and partnered through school-enterprise cooperation to introduce competitive partners in the same industry.
How do you make sure that you are able to provide good service such as quality checks, maintenance, modifications and training services to your consumers?
Our slogan is Focus On Details. We have invested in hardware and software to create a safe and positive culture and improve the good communication with our customers.
What are some leading projects the company is working on?
We are working on two projects right now. One is 147 training, and in the third and fourth quarter of this year we will develop a strategic plan with our partners, GYA Technic and Delight Aerospace, and focus on aviation system modifications.
Any comments on your two business partners, GYA Technic and Delight Aerospace, regarding training and recycling?
Our business partners, GYA Technic and Delight Aerospace, have a professional team, whether in technical training or aircraft recycling. I am sure we will have good cooperation in the future.
What helps you keep going in the aviation industry?
In the aviation industry, especially in technology, we should be concerned with economic growth, and support the country’s development. China is a large aircraft importer, and the international situation has impacted us in many aspects such as high tariffs, exchange rate changes, etc.. We should work to control this international influence and depend more on our own resources.
是什么让你在航空产业持续前进？
在航空产业，特别是在航空技术领域，我们应该考虑经济增长，并跟随国家发展的脚步。中国是一个大的飞机进口国，国际形势已经对我们产生了多方面的影响例如高关税，汇率变化等。我们应该努力控制这种国际外力对我们产生的影响，更多地依靠自己资源。
Who is the key person you would like to thank with regard to your career?
First of all, I would like to thank my parents, and I am also thankful for my family’s support. I would like to offer special thanks to Mr Zheng Gang, the Chairman of the Reignwood Aviation Group. He is a very accomplished person, and an inspiration to me on this path.
谁是您职业生涯中要感谢的人？
首先，我要感谢我的老师，感谢家人的支持。我要特别感谢一下郑刚先生，华彬航空集团的主席。他是个很有造诣的人。同时也一直在我的成长道路上给我灵感和指引。
David Liu
Project Manager of
Delight Aerospace Technology Ltd.
刘士鑫
德怡航空技术有限公司项目经理
Could you please give us an overview of Delight Aerospace Technology, and briefly share with us what services it offers to the market?
Previously, our business involved only technical support services for the aircraft OEM (original equipment manufacturer). Starting from October 2019, we now mainly focus on the aircraft recycling industry.
Though the entire economic environment has experienced the huge impact of the COVID-19 outbreak, we have a flexible and passionate sales team. Combined with the professional services we provide for OEM regarding technical support, we pay 200% attention to aircraft recycling.
Although we are new to the recycling industry, we have so far become involved in the disposal or modification of a variety of aircraft models, and we are constantly expanding to include other model types and relevant services.
能为我们介绍一下德怡航空技术吗？它提供了哪些服务？
我们之前的业务只涉及飞机制造OEM的技术支持服务，从2019年10月份开始，我们主要关注飞机再循环产业，专注退役老旧飞机的拆解复原市场。虽经历了疫情对于整个经济环境的巨大冲击和影响，但我们有灵活且充满热情的销售团队，并结合之前为OEM服务的专业品质，充分参与到飞机再循环产业，虽然在再循环产业我们是十足的新生力量，但截止目前，我们已参与处置或改装了各种主流及非主流机型，并且还在不断扩大机型种类，扩充服务案例。
As project manager of Delight, what is your specific role, and which part do you find to be the most difficult?
As a project manager, I have to make decisions on project-related issues, act as the interface between team and customers, negotiate with the management team, and complete the necessary work within the set time, cost and human resource objectives.
We must guarantee safety and complete delivery of the project, while at the same time making the necessary adjustments and improvements in a timely manner, to meet the needs of the client.
How would you describe your formula for success in doing your job?
Our team's belief is “Do what others don't want to do; do what others dare not do; do what others can't do.”
We always have a clear goal, a detailed plan, immediate action, corrective action and strong perseverance.
What values of Delight Aerospace do you think moulded you to become the person you are today?
Challenging everything that it seems impossible, and focusing on customer needs. These are also our core values.
Who are your target customers? What products and services does Delight Aerospace offer that are unique compared to other companies?
Our target customers include schools and aircraft enthusiasts. According to the needs of our customers, we provide professional solutions. We have modified a cabin as much as possible with multi-media, and installed a computer and an audio system. We installed tempered-glass floors for the classroom instead of the original one in order to create direct visual effect to reflect the content of the classroom.
We have built up a professional service team that covers business development, project planning, project management, logistics, customer demand, customized services and after-sales service. We concentrate on recycling aircraft completely, being concerned about the environment, and achieving the regeneration of old aircraft.
目标客户是谁？与其他公司相比，德怡航空提供了哪些独特的产品和服务？
我们的目标客户包括学校和飞机爱好者。我们根据客户需求提供专业解决方案，如飞机餐厅、飞机教室等。我们可以把一架旧飞机改造成一间拥有电脑、音响和钢化玻璃地板的教室，让学生更直观地了解飞机结构，以直接的视觉效果反映课堂上的内容。
我们在中国建立起了一个专业的服务团队，从业务拓展，工程计划，项目管理，物流运输，客户需求定制化服务以及售后回访都有相应的人员直接负责，目的就是专业化老旧飞机处置服务，关注环境，实现老旧飞机的再生。
What do you find to be the most difficult part of the aircraft recycling industry according to your experience?
We are fully aware of the importance of perfecting operations in the industrial chain. The size of the aircraft directly affects the dismantling, transport and reassembly.
Aircraft recycling is different from other aviation industry activities. It is at the end of the aircraft life and it has not received enough attention.
Logistics, as one of the important aspects affecting project cost and schedule, still needs systematic and professional growth and development.
There are no strict conditions for airworthy transportation, but it is different from other mass transport systems. Vehicle type requirements, fleet transportation management, air frame, spare parts, precision measurement tools, quality control and supplier service deserve special attention, and we should match or lead international standards, and realize customers' expectations.
工作中有没有比较棘手的事情？
我们充分意识到产业链完善的重要性。飞机的尺寸影响了拆解、运输和复原程度。
飞机再循环产业区别于其他航空产业类型，作为整个产业链的末端环节，却没有得到足够重视。物流作为其中一个直接影响项目成本和进度的重要环节，依旧需要专业化和体系化的成长和发展。没有适航飞机运输的严格条件限制，但又区别于其他大件儿运输，车辆种类要求，车队运输管理，飞机尺寸的精准测量，供应商的服务品质都是值得关注并有望精益化的。
Zhang Li Wei
Vice General Manager of
GYA Technic
张立伟
云南港翊航空技术有限公司副总经理
Could you please tell us about GYA Technic. How did this company come into being, and what services does it offer?
GYA Technic is a civil aircraft maintenance training institution approved by the Civil Aviation Administration of China, and was established in May 2016. It is the country's first school/enterprise cooperation model to build a professional aircraft maintenance company. The company is mainly engaged in cooperation between schools and companies.
The primary intention of the company is to train front-end aircraft maintenance personnel so that students can learn more about aircraft maintenance in school. At the same time, it could shorten the training cycle, save on the maintenance cost of each unit, improve the quality of school training and reduce the risks faced by new recruits.
At present, the company provides school/enterprise cooperation in professional aircraft maintenance, 147-licence training, an aircraft type of training, and various types of aircraft maintenance-related customized training.
云南港翊航空技术有限公司（简称港翊航空）是经民航局批准的民用航空器维修培训机构，成立于2016年5月。是全国首家校企合作共建机务培训维修专业的公司，公司主营校企合作、147培训、航空维修专业定制培训等。
港翊航空技术和华彬航空技术、德怡航空技术因为有缘结识，华技和德技是非常负责任、有实力的航空企业，我们有很多资源互补，相互信任，我们相信未来的合作一定会越来越好！
Can you share what you think are the most important things to remember in order to lead and grow a successful company, especially since there are more and more competitors as the years go by?
Our company culture is based on our professionalism, sincerity and a pragmatic win-win situation. Professionalism is the fundamental attitude in our company, but also the cornerstone to survival in this industry. Sincerity is the bottom line, pragmatism is the attitude of doing things, and win-win is the starting point and the end point. It is only with a win-win way of thinking and doing things that enterprises can survive in the long-term.
你能和大家分享一下，你认为，为了领导和发展一个成功的公司，特别是随着时间的推移，竞争对手越来越多，你认为应该一直坚守的原则是什么?
我们的企业文化是基于我们的专业、诚信、务实、共赢。专业是我们公司的根本态度，也是我们在这个行业中生存的基石。诚信是底线，务实是做事的态度，共赢是起点和终点。只有双赢的思维方式和做事方式，企业才能长期生存下去。
What is the greatest challenge you have faced as manager of your company so far?
COVID-19 has had a huge impact on the whole industry, and we have experienced it deeply, facing difficulties and challenges and being without any substantial business for nearly half of the year. We appreciate the persistence of company employees and the appropriate measures taken by the government. At the same time, the company is now preparing for the post-epidemic era.
到目前为止，你作为公司经理所面临的最大挑战是什么?
新冠肺炎对整个行业产生了巨大影响，我们经历了深刻的冲击，面临着困难和挑战，近半年没有实质性业务。我们钦佩公司员工的坚持不懈和政府采取的有力措施。与此同时，我们也正在为后疫情时代做准备。
How do you deal with the fast-changing local and global trends within the aviation industry?
As aircraft maintenance personnel, the happiest moment is getting the release authorization. As entrepreneurs, it is getting the qualification of a 147 licence.
You have established relations with learning institutions such as training and education schools. How does it feel to educate people in a business/industry you are fond of, and what do you feel is the goal of this education?
The key is to have a professional team. Our coaches have more than ten years’ work experience.
In recent years, the rapid development of the industry, paperless office procedures and 5G construction has had a great impact on the industry in terms of the training of students to really adapt to the requirements of the industry. The real purpose of the 147 training is to provide standardized, modular training for aircraft maintenance personnel who can avoid low-level and unacceptable errors at work, and to protect the level of aircraft maintenance personnel overall.
您已经与培训和教育学校等学习机构建立了联系。在您热爱的行业里从事教育服务是什么感觉?您觉得这种教育的目的是什么?
关键是要有一个专业的团队。我们的教练有十多年的工作经验。
近年来，行业的快速发展，无纸化办公流程和5G建设对行业产生了很大的影响，培养了真正适应行业要求的学生。147培训的真正目的是为飞机维修人员提供标准化、模块化的培训，使其在工作中避免低水平、不可接受的错误，进而保持飞机维修人员的整体水平。
Why do you think Delight and Reignwood are suitable as your business partners for your new marketing strategy?
Chinese pay attention to fate. GYA, Reignwood and Delight met by chance. Reignwood and Delight are two responsible local aviation enterprises, we have a lot of complementary resources and we have a foundation of trust. These are our cornerstones, and our cooperation will get better and better.
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