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E-BIZ: Prepare An-e-Commerce Platform from Zero
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Prepare An-e-Commerce Platform from Zero
By Rose Salas

BT 201802 e biz 092017双11狂欢落下帷幕,天猫最终交易额定格在1682亿,创下历史新高。京东全球好物节从11月1日到11月11日24时累计下单金额达1271亿元。各种交易榜单相继出炉,纷纷爆出高额交易喜讯,想做电商的你是不是已经跃跃欲试了呢?

据相关行业机构预计,2018年将有3亿在线消费用户,电子商务将依旧蓬勃发展。相应的,竞争也会无比激烈。如果此时你即将进入电商的海洋,那么本期E-BIZ栏目将给您提供一些干货,希望可以帮助您在新的一年中财源滚滚,企业发展突飞猛进。

在开网店之前,最重要的当然是要明确自己所销售的内容或产品,很多网店的货源渠道往往相较一致,所以电商的其他方面就更加的重要。电子商务的模式和平台就是其中的关键因素,你可以找相关技术人员,委托他们帮你开发一个电子商务平台,或者找到Magento,WooCommerce,Shopify,BigCommerce这一类的公司,他们可以提供已经优化好的界面和模板,帮助您轻松建立网站,这可以使初创企业降低成本。有时候你需要使用一些其他公司和平台的服务去帮助你的电商公司成长,但是不要着急,你可以先利用各家服务商提供的试用期,以了解每家服务机构提供的服务优势,而后寻找到最适合自己的一家,帮助企业发展成长。

2018,我们预祝所有电商企业都有一个喜获丰收的一年!

It is the start of a new year! You have decided it’s time to put those plans into actions and go ahead with your online career. With e-Commerce business growing rapidly, you have to build or find the best platform that’s at par with the online giants that can give you the hype. Almost 300 million users are expected to go online shopping this year, so taking your store to the web could be one of the best decisions now. How do you start working on this from zero?

BT 201802 e biz 02Before your online venture starts, make sure you have this checklist in mind:

- You know what product or line of products to sell
- You already have a good source, manufacturer and supplier of quality products
- You have a storage or warehouse, or use drop shipping method
- Your domain name should tell people about your brand
- You have marketing strategies that will introduce you to the audience
 

The above checklist summarizes the components of your online store. Deciding on what to sell is very crucial because competition is massive. There are usually multiple businesses selling the same products from same manufacturers and suppliers. When you prepare an online store, make sure that you can deliver services like that of an established business. If you are aiming to grow, better learn from those who’ve already done it! For example - if you want to sell a wide variety of beauty brands, look at UK’s #1 beauty store- Birchbox. One thing you could learn from it - a user-friendly referral program with incentives so their fans keep sharing their brand!
 

REMEMBER: You are determined not to stop until you reach your sales goal and be a successful entrepreneur!!!

BT 201802 e biz 08Warehouse or Drop Shipping

After you have figured out how you can acquire the products you’ll sell, it’s time to choose how you want it to be stored and make an inventory. If you buy your products in wholesale, or you have a manufacturer that supplies you in bulk, you might want to have your own warehouse or store house for your products. On the other hand, drop shipping is a method you can use when you don’t keep your product in stocks. Instead, when someone buys from your store, it purchases the items from a third-party then has it shipped directly to the customers.

BT 201802 e biz 05The Model

When it comes to the technology element of your store, you have to choose the RIGHT e-commerce model or platform. There are two brilliant ways you can choose from to start with your online business. First is self-hosted, where you can set up your own store by building and creating your own website. You can hire a developer to do it for you, so you can design and organize everything the way you like it to show. Digital companies can help you create an ecommerce website design that can enhance your ROI.
 

Second is fully-hosted, where you can use an open source ready platform like Magento, WooCommerce, Shopify, BigCommerce, and Shopsite so you can start with ease and lower your operational cost. Many start-up entrepreneurs use the second option because they can choose from ready-to-use templates, user-friendly interface, and tools that can run their stores without complications of learning the program. By using these platforms, marketing report is made easy too.

BT 201802 e biz 10Payment Types

How do you want to accept payment from your buyers? Would it be a COD, Bank Deposit, or a Payment Gateway? A payment gateway supports credit card payments. There are several payment gateways available in the market nowadays but what is most important is choosing what works well with your platform. The top programs you can choose from are Paypal, 2Checkout, and Payline. Do know that when choosing a gateway, each has different fees and features? Some other payment methods are mobile payments, e-wallets, and prepaid cards.
 

Preparing your e-commerce platform from zero is not easy. With all the available resources and services online, it could still be a nightmare if you don’t research, study, and analyse before executing. Make use of the trial-period offers when you want to subscribe to a software or platform. Do not complicate things. Instead, make it simple. Know what you want and incorporate everything that you need. Build, Launch, and Grow.

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