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INSPIRATION: It’s all possible and I’m living proof
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It’s all possible and I’m living proof
You have to create something from nothing
By Kathy Miller

BT 201902 inspiration 01一切皆有可能,我就是证明
你必须从无到有地创造

他把一个单一的时装品牌变现成一个价值75亿美元的多品牌产业,被称为“美国梦的销售者和奠基人”。他就是拉尔夫•劳伦(Ralph Lauren)。拉尔夫•劳伦出生在纽约市的布朗克斯,但是按国籍他是犹太人。12岁时他就开始打工赚钱买衣服。上中学时,拉尔夫•劳伦立志将来要成为百万富翁,他只读了两年大学,后来进入美国陆军服役。退伍后,拉尔夫•劳伦找了一份推销员的工作。1967年,他得到了一个设计领带的机会,劳伦开始贩售自己设计的领带,并以“POLO”为商标。次年,拉尔夫•劳伦开始进军时装界,他的设计很快得到了市场的认可。1972年,拉尔夫•劳伦发表了POLO著名的网格短袖衬衫,共24色,很快就成为经典款。1997年,POLO RALPH LAUREN在纽约证券交易所上市。2012年,拉尔夫•劳伦为美国伦敦奥运代表团设计了官方制服。在所有时尚品牌中,没有谁能比拉尔夫•劳伦更能代表美国。因此,也没有任何一个品牌身上像拉尔夫•劳伦那样与生俱来带着鲜明的标签。本期我们总结了拉尔夫•劳伦所代表的一系列奋斗精神,或许可以帮助你更好地理解为什么这个品牌是如此的成功。

A philanthropist, business executive and famous fashion designer, who grew up in Bronx, had a huge dream about his future. As of 2018, Forbes estimates his wealth at $7.2 billion, which makes him the 91st richest person in America. He is Ralph Lauren. He was born in Bronx, New York City, but by nationality he is Jewish. When he turned sixteen, his last name Lifshitz was changed to Lauren. The reason for this change was the fact that he was being teased by other children in school.

BT 201902 inspiration 02I am not designing clothes, I’m creating a world

While he was working for Beau Brummel in 1967, Ralph began designing his own men’s neckties with a wider cut, branding them under the name Polo. Only one year later, he created a full menswear line, and soon enough he began creating women’s line too. Soon after that, his lines were sold in the department store Bloomingdale’s in Manhattan. Until then, Bloomingdale’s has never given a designer their own in-store boutique. The clothes that he was creating were a mix of English and American style, which was worn by the upper class. Since his brand was rapidly growing, beside neckties and underwear, his company started creating many different products such as apparel, accessories, home furnishing and other licensed product categories.

BT 201902 inspiration 04Every team has its color - Polo has seventeen

Ralph Lauren’s brand Polo was growing rapidly, which meant that he had to keep up with new trends that were famous at the time. In 1972, Lauren released a short-sleeve cotton shirt in 24 colors. One of the most famous tennis pro players of that time was René Lacoste, who wore this shirt during his match, automatically becoming the brand’s signature look. Beside sport players, his collection was worn in many movies, such as The Great Gatsby (1974), starring Robert Redford and Mia Farrow. He also received credit for helping to outfit the cast of The Wild Party (1975), starring James Coco and Raquel Welch.
 

“I hate when people call me philanthropic because I see it as more coming from the heart”
 

Since he started designing clothes, Ralph Lauren has been part of many charities, volunteering programs and educational programs. In 2014, the Ralph Lauren partnered with the Royal Marsden, the largest cancer center in Europe, to develop a world-class breast cancer facility. They opened the Royal Marsden Ralph Lauren Center for Breast Cancer Research in 2016.
 

In 2000, he launched Volunteer program for his own employees, and the point of it was to energize employees and create meaningful connections with the communities in which they work.
 

Also, in 2004, The Polo Fashion school was established, in which company executives work with inner-city youth to offer insights into the fashion business.

BT 201902 inspiration 03Stepping aside as Chief Executive

In the 1980s and 1990s, Polo was expanding quickly, both in the United States and abroad. Goldman Sachs purchased more than a quarter of Lauren’s company in the mid-90s, so Polo Ralph Lauren went public on June 11st, 1997, trading under the symbol RL. In October 2015, Lauren’s company has earned a fortune, which is estimated at more than $6 billion, ranking him among the 200 richest people in the world. In 2015, Lauren has stepped aside, and the role of Chief Executive was given to Stefan Larsson. Lauren took on the role of executive chairman and chief creative officer of the company he founded.

BT 201902 inspiration 05I don’t design clothes, I design dreams

Many people give up on their dreams, which has become apparent nowadays. The reasons are countless, the money, the time, the lack of eagerness, the lack of patience, etc. Ralph Lauren is one of those people that didn’t.
 

Over the years, many people asked him, how did he do it? How much time did he need to actually live his own dream? How many times has he heard no before hearing that first yes? He started off as one of the four children in his rather well-off family and today, he is one of the most famous and appreciated people on this planet.
 

He had a dream to become successful, to build an empire, to share his view on fashion with millions of people, and he did it. And whenever someone asks him “How can a Jewish kid from the Bronx do preppy clothes? Does it have to do with class and money?” his answer is “It has to do with dreams.”

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