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HR: How Are Recruitment Trends Changing?
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How Are Recruitment Trends Changing?
招聘新趋势

By Betsy Taylor

BT 202007 HR 01We all can see that the recruiting trends are changing, and HR departments must consider the list of recruiting trends as a guideline that will help them improve their recruiting strategies. These changing recruiting trends will significantly impact the recruiting process. Following these trends can certainly help a company lead right from the front and not be left behind.
 

In 2020, a new set of recruitment trends has shown up that has been considerably impacting the recruiting process. HR departments must be sure to start implementing these trends as quickly as possible; otherwise, the company will end up losing the best talent!
 

2020年出现了一系列新的招聘趋势,这些趋势已大大影响了招聘流程。
 

We have a Candidate-driven Market Today!

The recruiting process has changed from the way it used to be a few years ago, and today, candidates enjoy more power during their job search. Research indicates that the current job market is 90% candidate-driven. This means that the company itself does not pick the talent, but rather, the talent picks the company!
 

Consequently, finding the best prospects, particularly the ones with in-demand skills, has become extremely costly and time-consuming. This approach has led to a major shift in the entire recruiting paradigm. Now, candidates are being treated as customers.
 

Top Recruiting Trends Today

01.Recruitment Marketing

A crucial strategy based on the implementation of marketing techniques during the recruitment process, recruitment marketing is the process of attracting and nurturing potential applicants using marketing tactics and techniques.
 

The prime objective of recruitment marketing is to adopt the changing trends so that they are more likely to attract the best talent in the market.

bt 202007 hr 02招聘营销

招聘营销是使用营销策略和技术吸引和培养潜在候选人的过程。其主要目标是采用不断变化的趋势,以便更吸引市场上的最佳人选。
 

02.Employer Branding

bt 202007 hr 03Employer branding is a terminology used to describe an organization’s popularity and repute as an employer, and its employee value proposition as opposed to its general brand recognition and value proposition for its customers.
 

LinkedIn research indicates that more than 75% of potential candidates research a company’s reputation and employer branding before applying for a job. Companies with a bad reputation struggle to attract the best candidates, and also to retain them.
 

雇主品牌

组织作为雇主的知名度和声誉,及其雇员价值主张是雇主品牌的重要构成。
领英研究表明,超过75%的潜在候选人在申请工作之前会研究公司的声誉和雇主品牌。
 

03.Inbound Recruiting

bt 202007 hr 04Inbound recruiting is a strategy where a company’s recruiters proactively and continually attract the best talent with the objective to make them pick that company as their next employer. The goal is to attract, convert, and engage the prospects.
 

Earlier, it used to be outbound recruiting, where HR departments used to reach out to the prospects offering them an open position. This is not the approach anymore. For long-term solutions, inbound recruiting is the latest recruitment trend to adopt.
 

04.Candidate Experience

This involves the past, current and future prospects’ overall opinion of a company’s recruiting process. Candidate experience is all about how a candidate feels, and how they experience attitudes and behaviours during the recruiting process, from sourcing and screening till interviewing, hiring and being onboarded.
 

Why is candidate experience a crucial trend? It is because a candidate is looking forward to having a positive experience throughout the recruiting process. This will make them more likely to accept the job offer, come back and refer others to the same company.
 

If a candidate has a negative experience, it may cost the company a lot more than a few candidates––it can even make the company lose profits.

bt 202007 hr 05候选人体验

是关于候选人的感受,以及他们在招聘过程中的体验。
候选人在整个招聘过程中获得积极的经验。这将使他们更有可能接受工作机会,并将其他人推荐给同一家公司。
 

05.Candidate Relationship Management

Candidate Relationship Management, or CRM, is an approach for managing and improving relations not only with current candidates but with potential candidates as well.
 

Having a strong and robust CRM allows companies to explain to the world their concept of talent acquisition, or attracting the right talent, which has become one of the biggest challenges in the recruitment industry today.

bt 202007 hr 06候选人关系管理

拥有强大的CRM可以使公司解释其人才招聘的概念或吸引合适的人才,这已成为当今招聘行业最大的挑战之一。
 

06.Recruitment Automation Tools

Recruitment automation tools include software that makes use of advanced technology to automate the entire recruiting process. The automation process has been around for some time, but it has gone beyond HRIS, Recruitment Marketing Software and the Applicant Tracking System. The latest trends show that the best programs offer 2-in-1 tools, integrating both the Recruitment Marketing and ATS solutions in one package.
 

This type of tool assists HR managers in finding, attracting, engaging, and nurturing prospects, as well as converting them into applicants. It also helps simplify, streamline and automate the entire recruitment process, making it less time-consuming and more robust.
 

Companies that do not incorporate automation into their recruitment processes risk losing the best talent out there.
 

招聘自动化工具

最新趋势表明,最好的程序提供二合一工具,将招聘营销和ATS解决方案集成在一个软件包中。这类工具有助于简化,精简和自动化整个招聘流程,从而减少耗时。
 

07.Employee Referrals

Employee referrals are one of the most productive means of hiring the best talent to fill open positions. Research shows that referred candidates take the shortest time to hire and get onboard, making the entire process less costly and time-consuming.

bt 202007 hr 08It’s Time To Work on Your Recruiting Strategies!

The HR industry is continuously evolving. This change is certain because of the ever younger, global workforce. This is why it is imperative for recruiters to keep an eye on the growing and changing trends that will affect the recruiting industry in the coming years. To stay on top, a company must follow the latest recruiting trends and take its recruiting strategy to a completely different level!

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