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More than 240 million people in China are single, 40% of them are 'moonlight clan'
Published on: 2021-04-19
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According to China Central Television, 40% of singles in first-tier cities belong to the "moonlight clan", mostly young people who live paycheck to paycheck. In lower city-tiers with lower monthly income, the proportion of the "moonlight clan" has risen sharply and 76 percent of single young people living in fourth and fifth-tier cities run out of money every month.
 

According to data released by data analytics company Nielsen, 42% of singles spend for self-indulgence, compared to 27 percent of non-single consumers.
 

The number of single adults reached 240 million in 2018. More than 77 million of those adults live alone and that number is expected to rise to 92 million by 2021, according to China's Ministry of Civil Affairs.
 

They have converged into a huge new purchase power, giving birth to a new concept of s singles self-indulgence spending.
 

Singles spend on one-person entertainment. A quick getaway, a movie, a favorite meal, they're willing to do whatever it takes to please themselves.
 

Single people are also more willing to spend money to find emotional support. As CCTV reported, more than 70 percent of people born in the 1980s and 1990s have pets and most of them are single.
 

中国超2亿人单身!一线城市单身青年40%为“月光族”!

一人住、一人吃、一人游,眼下,单身人群的数量正在不断增加。在中国,已有超过两亿人单身,他们已经聚合成一股庞大的消费新势力,并催生出新的消费观,和新的消费业态。
 

由于没有家庭负担,很多单身人士储蓄意识比非单身人群更加淡薄。数据显示,在一线城市,大约40%左右的单身青年都处于“月光”的生活状态;随着城市等级向下及月收入的降低,“月光”比例大幅提升,四五线城市的单身年轻人中,“月光”人群所占比例高达76%。“工资都去哪儿了”?成了单身青年的日常拷问。
 

单身人群不仅追求好看的皮囊,还看重有趣的灵魂。一次“说走就走的旅行”、一场一个人的电影、一顿喜爱的大餐,只要能取悦自己,单身人士们都毫不吝啬。尼尔森发布的数据显示,42%的单身消费者为“悦己”而消费,而非单身消费者这一占比只有27%。

数据显示,国内80、90后饲养宠物人群占比超过70%,其中以单身居多。饲养宠物还具备社交属性,一些人借助网络社交平台,晒出宠物的萌照和短视频,“撸狗”“猫奴”“铲屎官”成了网红词汇。
 

民政部数据显示,2018年我国的单身成年人口高达2.4亿人,其中有超过7700万成年人是独居状态,预计到2021年,这一数字会接近1亿。

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