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Amazon shuts down Chinese retailer’s 340 stores, freezes US$20 million of its funds
Published on: 2021-07-26
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Amazon.com has closed 340 online stores operated by one of the platform’s largest Chinese retailers in the first half of this year, as the US e-commerce giant intensifies its crackdown against paid reviews and other violations.
 

The action was taken against stores run by Shenzhen Youkeshu Technology Co. for allegedly violating Amazon’s rules, without providing any details, according to a filing this week by the merchant’s Shenzhen-listed parent Tiza Information Industry Corp.
 

The affected stores, the operations of which Amazon had either banned or frozen, made up 30 per cent of Youkeshu’s total retail presence on the platform, according to Tiza. It said more than 130 million yuan (US$20.08 million) of Youkeshu’s funds have been frozen and estimated the retailer’s first-half sales this year to be reduced by 40% to 60%
 

Tiza said in its filing that “rules on e-commerce platforms have been tightening, as rights infringement and review manipulation continued to increase”.
 

Youkeshu’s case marks the latest blow to the “made in China, sold on Amazon” community, comprising mainland retailers that have flocked to the US platform in a bid to reach international customers.
 

“Amazon can suspend sales or freeze the funds of stores for [selling] products with intellectual property risks and [over] customer complaints,” Tiza said in its filing. It said more than 130 million yuan (US$20.08 million) of Youkeshu’s funds have already been blocked by Amazon.
 

Privately held Youkeshu has been involved in cross-border e-commerce since 2008, selling a wide range of products including electronic gadgets, toys and outdoors equipment on various online platforms, according to the company’s website.
 

史无前例大封杀!亚马逊瞄准中国大卖家

Amason由5月起,已封锁超过5万个来自中国的厂商账号,且有不少都是大品牌、大商家。而它们主要的「死因」都是刷假订单以及虚假评论等等。当中中国上市公司「天泽信息(Tiza Information)」,因违反Aamzon 的平台规则,其负责营运跨境出口业务的子公司「有棵树」,于今年有340个帐号及网站被封锁,被冻结近1.3 亿元人民币的资金,此乃当前Amazon 出手最重的案件。另外泽宝旗下多个品牌亦相继被Amazon封锁,并公告承认被封帐原因有机会是部分产品赠送「礼品卡」,涉嫌违反了平台的规定。
 

据统计公司Marketplace 的报告指出,于2016 年Amazon 平台的中国大型卖家占11%,到了2020 年底大幅成长至42%,整体销售额仅次于美国卖家。这同时为中国带来不少的出口成绩,于2020年进出口额高达1.69兆人民币,同比增长31.1%,今年亦维持两位数增长,前六个月已达近9 千亿人民币。

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