Short video app Kuaishou and food delivery giant Meituan announced a strategic partnership to connect their platforms on Monday.
With the deal, Kuaishou and Meituan will work closer to fend off their common rival Douyin, the TikTok’s Chinese version, which is accelerating its foray into Meituan’s home turf of local lifestyle services.
Kuaishou announced the partnership with Meituan at its Ecological Opening Conference held on Monday. The new deal between the two companies allows Kuaishou users to access Meituan’s lifestyle services, such as ordering food, through a newly launched Meituan mini-program without leaving the short video app.
Meituan’s mini-program on Kuaishou currently only supports its core food delivery features, allowing users to browse restaurant listings, place orders, and access after-sales services. Users can also redeem vouchers and make reservations through the mini-program.
In a Monday statement, the food delivery giant said that it plans to expand offerings in the mini-program to include more categories such as booking hotels, homestays, travel attractions, and beauty salons.
In the tie-up, Kuaishou is giving Meituan access to its large user base (573 million monthly active users in China in Q3 this year). In return, it hopes to gain higher user retention by integrating daily services.
The short-video company also launched its “one-stop open platform” at the Monday event. The new platform incorporates a series of features such as mini-programs, service accounts, point of interest interfaces, and various tools that help merchants and service providers to manage their branding, marketing, and supply chains.
