IKEA Experience Center revamps to celebrate St. Lucia's Day
Located in the atrium of Hedong Wanda Plaza, IKEA Tianjin Experience Centre displayed a brand-new appearance on December 13 to celebrate St Lucia’s Day, a long-standing Swedish festival. Traditional Swedish dances and songs and delicious Swedish food let people to feel the charm of Swedish culture while browsing through the home furnishings.
The refreshed sample rooms offer a sense of liveliness, provide further household solutions and inspirations, and perfectly illustrate a household philosophy, “Just a little change can better your life.”
The three sets of sample rooms are still divided by Tianjin’s basic household structures including newly married couples, families of three and middle-aged couples, with new arrangements made to their living room, kitchen, bedroom and dining room. Each set of sample rooms added bright colour to their walls, giving a sense of warmth to the winter rooms. With the approach of Christmas and New Year, IKEA used red sofa covers, carpets, curtains and other textile products to decorate the entire house, creating a rich festival atmosphere. The rearranged sample rooms offer more home-life styles through minor changes, bringing more ideas to Tianjin citizens and enabling them to find suitable lifestyles through IKEA products.
It is reported that IKEA Tianjin Experience Center will be closed at the end of January 2012. IKEA Tianjin store will open in February 2012 and will be the tenth, and largest, store in China. Haojia, IKEA Tianjin store manager, said, “IKEA is always committed to creating a better life for people. The rearrangement of our experience center, by advocating the philosophy of ‘Just a little change can better your life’, aims at encouraging Tianjin citizens to try new home lives and enjoy the pleasure therein.” After opening, IKEA Tianjin store will bring its consistent style and management concept, providing a great variety of well-designed, functional and affordable home furnishing products, which will make people’s life simpler and more comfortable.
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