With the fast development of e-books, cell phones and tablet computers, traditional books are confronted with great challenges.

 

According to a recent survey, Chinese people read 4.39 books, 77.20 newspapers, 6.56 magazines and 2.35 e-books on average last year. The latter increased by 65.5 percent year on year.

 

The number of people who read books has also increased, but fewer read newspapers and magazines last year, said the survey, conducted by the Chinese Academy of Press and Publication.

 

It polled 18,619 people in 28 provincial-level regions. Some 31.3 percent were juveniles and 26 percent rural residents.

 

Only 1.3 percent of those surveyed said they read a lot, and more than 50 percent considered that they had not read enough books.

 

The survey also showed that people, between the age of 18 to 70, spent 15.38 minutes on reading books on average every day, 98.85 on TV, and 46.77 minutes on the Internet.

 

Moreover, 31.2 percent people spend at least 40 minutes reading on cell phones every day, 13 percent more than that in 2011, with content mainly related to entertainment.

 

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